Jeans for Genes: helping children with genetic disorders

Raised to date

£30,000,000

Badge retailing

Our £1 items add thousands of pounds to the amount raised on Jeans for Genes Day.  Fifi and the Flowertots zip-pulls were a huge success last year, selling out weeks ahead of the Day.

Britannia staff with Fifi zip pulls Britannia staff with Fifi zip pulls

Fifi is currently the number one pre-school license for girls (source: NPD).  This year she’s back with a brand new range of collectable designs for Jeans for Genes.

The items come in an attractive display box with a slot for customers to drop their donation into.

There’s no minimum or maximum order and we provide them on a sale or return basis. 

They’re a great way of getting customers to return to your store to collect the whole set. 

“We are really looking forward to selling the new Fifi zip-pulls in 2008.  They were very popular with customers in 2007 and we sold out of the stock we’d ordered.” Ann Jolly, Cadbury World

For more details email Lina Abdulkarim, or talk to her on 020 7199 3300.